I asked a group of fifteen audiences members aged between 15 - 20 to listen to "Meet Me On The Battlefield," and write down the first idea that came to mind.
I then asked the same group of people which ideas they found most uninteresting and cliché. Non-surprisingly, they removed "a couple who have been separated," and "broken up couple." I knew that these ideas would be the least favourite because in my prior research people in the age range of 15 -20 are tired of romance based music videos and stories.
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