Now that the world is stepping into a more digital age, I knew that adverts for Album's would appear online, and to draw the attention of my audience I thought that having something moving would attract their attention. Also, the snow connotes loneliness and sadness which are two big themes within the album, and music video. I was able to archive this by purchasing a stock video of snow on a black ground, I was able to then concert it into a gif, I placed it on top of the poster, and made the layer "screen" which takes away the black background and leaves it floating on the poster.
